Concepted broadcast, art directed food photography, designed anything from gravy cups to emails, worked with great people, ate a lot of ice cream.

Broadcast

Happy Tastes Good means amplifying joy in the everyday. We concepted authentic, relatable moments made better by DQ. The secret sauce in these moments is to modernize the brand, amplify joy and balance food and treat. It is to make happy!

When COVID hit we had to think fast.

With live-action production on pause, we needed a safe alternative that still lit up faces. The Spring Treat Collection deserved a big celebration, so we made a music video… for the treats. Combining food footage, CG animation and hand talent we made magic.

Activations

The fun stuff.

Mission: Reignite love for the Fall Blizzard Menu Candle Collection in 2020

The Idea: Let Fans literally feel the burn with a livestream of our candles burning in real time. As an homage to the artful spirit of fall (and Covid crafters everywhere) we created hand-cut layered backdrops to celebrate each flavor.

(Peek behind the scenes.)

Consumer Insight: America loves trends. And Fall is the trendiest season of all.

Mission: Make the DQ Fall BLIZZARD Treat Menu the preferred flavor lineup for coming together this Fall.

The Idea: Fall Blizzard scented pillows. We smelled an opportunity to celebrate the Fall Blizzard Menu, as we had done before with candles. So, we designed whimsical prints, stuffed them with pumpkin spice and had a photoshoot, of course.

Then we were off to the races on social, encouraging Fans to enter into the sweepstakes to win a flight of their own.

Mission: Get people hyped about the DQ All-Star summer auction, benefiting CMN Hospitals.

The Idea: Create thumb-stopping social content with help from movie magic makers at 8183 Productions. Combining practical photography, animated graphics and native Instagram story features, we got Fans really excited about the prizes they could win.